How to Go Viral on Instagram Reels?

Summary: Instagram excites the creators with its new features and updates. Making Instagram reels viral is the ultimate goal of any creator. Let's learn how to go viral on Instagram Reels in 2024.

What are Your Top 3 Tips for Instagram Reels Virality?

According to Influencer Marketing Hub statistics, "More than 17.6 million hours people spend watching Instagram Reels on average." These short-form videos create hype among social media users and businesses. Want to make your videos go viral? Check out the top 3 tips stated below,

  • Understand your target audience
  • Create attractive and binge-able videos
  • Leverage UGC (User Generated Content)

Though these are basic ideas for creating Instagram Reels, they are also effective in making it successful. Let's look at the expert opinions for better insight into how to go viral on Instagram Reels effectively.

How to Go Viral on Instagram Reels

How to Go Viral on Instagram Reels with 25+ Expert Tips

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Instagram Reels Virality Check Points

Instagram is a chart-topping social media platform for sharing photos, videos, and other posts. Due to its increasing popularity, it is harder to stand out from the crowd and make your content viral. Don't let the obstacles stop you from going viral on Instagram! In this blog, you can find practical tips on how to go viral on Instagram Reels and become a smash hit.

First, find answers to some of the most common questions that pester our minds when it comes to making the content viral.

1. How Do You Make a Reel Viral on Instagram?

Using appropriate hashtags is key for making your Instagram Reels go viral. It plays a vital role in categorizing your content or video and displays it on the "Discover page." Using appropriate hashtags for instagram reels takes your content to the correct set of audiences who are interested in it.

2. How do You Get Reels Trending on Instagram?

Check out influencers on Instagram or follow the Instagram Creator's account to hop on to the currently trending videos. Stay up-to-date using trending instagram reels songs, hashtags, and challenges. Following the trend will give your videos a cutting edge and find their way to the Discover page.

3. How Can I Increase My Instagram Reels Views?

Increasing the number of viewers for your Instagram reels is essential to make them go viral. It takes a lot of time and effort to improve your viewership genuinely. So, learn how to go viral on instagram reels to increase your views count naturally from the tips below,

10 Tips to Go Viral on Instagram Reels

Tip - 01 Focus on your niche

The Instagram algorithm works by focusing on people's interests, number of views, and user engagement. As per the user's interest, the videos will take their place on the Explore page or Discover page. Hence, it is essential to select a category or niche for posting your content. Schedule Instagram reels and publish content that resonates with your desired theme regularly.

Tip - 02 Create attractive videos

The videos must hook the audience's attention with great content and appealing videos. Storytelling is essential when it comes to creating engaging videos. An attractive video with a compelling story can reach the audience better and thus help in increasing the number of views. You can also try binge-able stories or videos, which create hype or curiosity in your viewers.

Tip - 03 Add high-quality videos

Do you want to learn how to go viral on Instagram reels? Use visually appealing content! Create high-quality videos and images that fit the aspect ratios of Instagram. Also, use the right color, brightness, and hues to make it visually appealing and attractive. Since Instagram has a lot of built-in filters, you can use it to enhance your videos.

Tip - 04 Use appropriate hashtags

To set your Instagram videos as a theme or to categorize your content, you must add appropriate hashtags. By using the right hashtags, you are enriching the search results. Your content becomes discoverable to a massive audience who are interested in your niche. It increases the potential of your videos and helps them go viral quickly.

Tip - 05 Define the length and size of your videos

Understanding factors like size, length, and quality of videos is necessary to reach the deep roots of making your posts go viral. If you really want to know how to go viral on instagram reels, then learn the optimal length and size of the videos. Record the videos vertically with the optimal instagram reels size of 1080 x 1920 pixels and an aspect ratio of 9:16. Using this, your videos will be displayed at the maximum quality.

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Tip - 06 Hop on to the trending reels

Sticking on to the current trends and hoping for new trends are two of the most important things influencing your video's virality. Research the topics in the best ways and identify the videos that resonate with your target audience. Replicate or recreate the videos, and use the right audio tracks so that your videos will go viral.

Tip - 07 Tag your friends

Share the videos with your friends and followers by tagging them in the videos. It will showcase the Instagram reels to your friends and followers, through which you can make it more viral. Also, add elements like text, filters, captions, and other things to the videos you create. Remember to share the videos at the best time to post reels on instagram. This will increase the views naturally.

Tip - 08 Make your profile and metrics clear

A profile is the index of the account, so make sure your profile picture, author bio, and the hashtags you add are clear and precise. It should convey your passion and theme clearly. Measure your metrics, and observe which post of yours is gaining more traction and followers and when it is posted. These measures and metrics will help you learn how to go viral on instagram reels effectively.

Tip - 09 Collaborate with creators and brands

Combining with influencers, creators, and popular brands will help expand your follower base. You can collaborate with creators to create duets and other videos through which you can take your videos to a new set of audiences. This method is beneficial for both parties to make your videos go viral.

Tip - 10 Try different styles and formats

Though you are posting under a theme or niche, your videos can have multiple styles. It might be boring for the audience. You can try different instagram reels dimensions to spice up your videos. It will create curiosity for the users to check your new updates. Also, edit your videos with different techniques and try different camera angles to make a trending video.

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Expert Answers

Lilach Bullock

Lilach Bullock

1. Grab Attention Fast

Think of your Reel like you're flicking through a magazine. What makes you stop? That's gotta be the first second of your video. Start with something that’ll make someone go, “Wait, what's this?” Whether it's a bold question or a surprising clip, make sure it’s something that’ll make your friends say, "You've gotta see this!"

2. Trendy Tunes with Your Own Beatfavourite

Everyone's using that one song, right? Cool, but you're not everyone. Twist it up. Maybe it’s a new dance move or a joke nobody's thought of yet. Use the sound that everyone’s into, but flip it in a way that’s all you. It's like when your favorite tune comes on, but the DJ throws in a beat you didn't expect – that's what gets people talking and sharing.

3. Hashtags That Hit Homeneighbourhood

Think of hashtags as the neighborhood you’re hanging out in. You wouldn't chill in a place where you don't vibe. Same with hashtags – pick the ones that feel like home for your content. They should feel snug, niche, and right on the money. It's about getting your Reel to the people who’ll get it and love it enough to pass it on.

Joseph Yaacoub

Joseph Yaacoub

In my opinion, it's crucial to focus on creating content that captivates and engages your audience. To do this, your Reels should immediately grab the viewer's attention by starting with a strong hook or an exciting visual element. Using creative visuals, effects, or unexpected transitions can make your content visually compelling and stand out.

Staying updated with the latest music trends and using popular tracks that fit your content is important. Using relevant and trending hashtags in your Reels is also a smart move to increase discoverability. These strategies can help your content reach a wider audience.

Encouraging interactions and engagement is another key aspect. You can achieve this by asking questions, conducting polls, or inviting your audience to share their thoughts in the comments. The more interactions your Reels receive, the higher the chances of gaining exposure.

Matt Jackson

Matt Jackson

To increase the chances of your Instagram Reels going viral, you can follow these three tips:

1. Grab Attention Quickly:

The first few seconds of your Instagram Reel are crucial. Use an attention-grabbing intro, a surprising moment, or an intriguing hook to engage viewers immediately. If you don't capture their interest right away, they might scroll past your video.

2. Use Trending Music and Hashtags:

Keep an eye on the trending music and popular hashtags on Instagram Reels. Incorporating these elements into your content can make it more discoverable. Trending sounds and hashtags can expose your Reel to a broader audience, as people often explore content related to popular trends.

3. Optimise Video Length:

Instagram Reels can be up to 60 seconds long, but shorter videos often perform better. Aim for a video length between 15 and 30 seconds. Shorter Reels are more likely to hold viewers' attention and encourage them to watch until the end, which is a factor in the Instagram algorithm for determining virality.

While these tips can increase the chances of your Instagram Reels going viral, remember that there are no guarantees in achieving virality. Creating high-quality, engaging, and shareable content is essential. Additionally, engage with your audience, collaborate with others, and use Instagram analytics to track your performance and make improvements over time. Virality often involves a combination of factors, including timing, luck, and the appeal of your content to a broad audience.

Minuca Elena

Minuca Elena

My top three tips to make your Instagram videos become viral are:

1. Create interesting and fun content. Begin with a strong hook within the first few seconds to engage your audience. Use creative visuals, catchy music, and compelling storytelling. Content that's relatable, funny, or has an emotional impact tends to perform well. Don't be afraid to experiment and develop your unique style.

2. Regularly share reels to keep your audience engaged and informed about when they can expect fresh content. Consistency can help build anticipation among your followers. Test and find out what's the best time for publishing new content. Publishing during peak activity hours, when your followers are most active on the platform, can boost the visibility of your reels.

3. Make good use of relevant hashtags to make your reels easier to discover. Research popular and trending hashtags in your niche and incorporate them into your captions. Collaborating with other users can also expand your reach. Partner with influencers or other popular Instagrammers to get access to a larger audience.

Alternatively, you can begin with a visually stunning moment that captures their attention and leaves them wanting more. By showcasing something extraordinary or visually captivating right at the start, you create an immediate impact that draws viewers in.

Be creative, stay engaged, and adjust your strategy based on your audience's response.

Raelyn Tan

Raelyn Tan

Firstly, collaborate with someone that has a lot of followers on Instagram in your Reel.

Secondly, start with an attention-grabbing hook that grabs attention.

Third, keep your Reel short and sweet - avoid going on and on as you will lose people's attention.

Connor Gillivan

Connor Gillivan

1. Know Your Customer -- speak to "one", not many. Know who your ideal reader is and speak directly to them.

2. Take a Stance -- pick a topic and make a statement. Choose a side and argue it based on your experience and expertise.

3. High Quality -- don't just publish anything. Make it engaging. High quality video and audio. And catchy to keep the person viewing and wanting to share.

Janice Wald

Janice Wald

Engage with Your Audience Authentically: Instead of just posting content, actively respond to comments and direct messages. Show genuine interest in your followers' opinions and experiences. This two-way interaction builds a community around your profile, increasing the likelihood of your content being shared.

Create Shareable and Interactive Content: Design posts that encourage user participation. This could be through polls, quizzes, or challenges. When your audience actively engages with your content, it becomes more shareable. Interactive elements not only boost the visibility of your posts but also make your profile more appealing to the algorithm.

Consistent and Timely Posting: Establish a regular posting schedule to keep your audience anticipating your content. Consistency builds trust, and when followers know when to expect your posts, they are more likely to engage. Additionally, stay informed about trends and create content that aligns with current topics. Timely posts are more likely to be discovered and shared.

Lindsey Anderson

Lindsey Anderson

While going viral on Instagram can give a temporary boost to your profile, it's not always the most effective way to build a sustainable and engaging online presence. Instead, focusing on a consistent content plan, data analysis, and content that aligns with your sales goals can lead to long-term success. Here are three key tips to refine your Instagram strategy:

1. Develop a Consistent Content Plan:

Consistency is crucial on Instagram. Develop a content calendar that reflects your brand's voice and targets your audience effectively. This doesn't just mean posting regularly, but also ensuring your content is cohesive, on-brand, and adds value to your followers. Consistency helps in building trust and keeping your audience engaged over time.

2. Analyze and Iterate:

Use Instagram's analytics tools to track the performance of your posts. Look for patterns in what content types (images, videos, stories) and topics resonate most with your audience. Use these insights to refine your content strategy, focusing on what works best. Remember, iterative improvements based on data can lead to better engagement than chasing viral trends.

3. Align Content with Your Sales Goals:

Every piece of content should have a purpose. Start by defining what you're selling or the action you want your audience to take. Then, create content that naturally leads your audience to this end goal. Whether it's a product, service, or simply a call to action for more information, make sure your content aligns with these objectives. This approach ensures that even if your content doesn’t go viral, it will still contribute to your business goals.

Focusing on virality might bring short-term gains, but for long-term Instagram success, it's more important to be consistent, data-driven, and aligned with your sales goals. By adopting these strategies, you can build a high-quality audience that's more likely to engage with your brand and convert into customers.

Adina Jipa

Adina Jipa

Instagram Reels virality

1. Experiment with transitions

Using cut-and-transform transitions is an excellent way to engage viewers. Dynamic transitions pique curiosity and increase the likelihood of watching the entire Reel.

2. Create an interesting hook

The first seconds of every Reel are the most important. When a user spends more than 3 seconds looking at your Reel, it counts as a view.

3. Use short captions and relevant hashtags

According to Socialinsider's Instagram benchmarks report, short captions (under 30 words) generate the highest engagement rate.

Leslie Green

Leslie Green

Use trending audio, ride the wave of what's already working; Create a strong or controversial POV for the hook - such as "This isn't going to make sense to everyone"; Pair audio and hook with a video that illicits emotion (happy, sad, angry, surprising)

Rachel Cryan

Rachel Cryan

1. Use the new 'add topics' feature' to select 3 topics which match your content. This will help instagram show your video to users who are interested in these topics.

2. Upload your content in the highest format possible. When uploading a reel, go into advanced settings and turn on 'Upload in highest quality'. People expect to see better quality content on Instagram reels compared to Tiktok. This is due to the platforms historical association with 'curated' and 'aesthetic' content. Although the platform is becoming more authentic, it's not at the same level as TikTok.

3. Make sure you have 'Recommend' on Facebook turned on for maximum reach and exposure. Although people have instagram accounts, they may primarily scroll on Facebook so will end up consuming your content there.

Joshua Uebergang

Joshua Uebergang

The hook in the first 3 seconds has to do something that grabs attention. If you don't get attention, you don't get the view. This can be a caption the viewer relates to, action, juxtaposition, or a piece of advice that contradicts what the audience thinks is true. For a video to go viral, the topic has to be broad.

Once you've got the hook, you've got to keep the pacing moving along. There's no time to slow down. Cut anything that doesn't have to exist. Tighten up any speech. Use captions for users with sounds off to retain attention.

If you get an Instagram reel go virality, the piece of content resonates with your audience. You can get far more leverage out of it by using post ID to create an ad with all of its existing social proof.

Laura Farkas

Laura Farkas

  • 1. Pick popular, trending topics. Check what other creators are talking about.
  • 2. Use trending hashtags to go viral.
  • 3. Choose the cover snap wisely. Make it clickable.
David Roberts

David Roberts

My top 3 tips for Instagram Reels virality are:

  • Make your own series.
  • Keep replay and watch time in mind.
  • Add a call to action.
Inu Etc

Inu Etc

You need to nail a few key elements to make Instagram Reels viral. Here are my top 3 tips for Instagram Reels virality.

1. Make sure your content grabs attention in the first three seconds and is relatable:

As our attention span is getting shorter by the day, it is very important that your content grabs your audience's attention within the first three seconds of your video. Grab the viewer's attention in the first sentence.

Also, make your content relatable to your audiences, something they can nod along to and say, "Yep, been there!" Whether it's a hilarious moment or a snippet of real life, the more your audience can connect, the higher the chances of your Reels going viral.

2. Deliver Top-Notch Quality:

Quality is non-negotiable. It is important to use good visuals and good audio in your reels. Having a visually stunning reel not only keeps eyeballs glued but also gives off a professional vibe. Invest time in editing, choose vibrant colors, and make sure your content looks as good as it sounds.

3. Consistency and Shareability:

Consistency is like the heartbeat of virality. Stick to a schedule that suits your flow and keeps your content flowing into feeds regularly. Now, here's the secret sauce: make your content shareable. Craft Reels that people can't resist hitting the share button for.

So, there you have it—relatable, engaging, good quality, consistent, and oh-so-shareable.

Andrew Becks

Andrew Becks

Create content that works well whether a user has sound on or not. Make sure the first 5 seconds of the video capture and engage views. Be authentic in your storytelling or messaging, and create the content for a clearly-defined audience, rather than trying to create for virality's sake.

Austin Armstrong

Austin Armstrong

  • 1. A strong opening hook that stops the scroll
  • 2. Adding engagement bait. I like to mispronounce words on purpose or plan a little Easter egg in my videos. This increases watch time and comments
  • 3. Have a single call to action. Ex: favorite this so you can take action on it later?
Todd William

Todd William

1. Follow music trends scroll when you are scrolling through Instagram’s music list to find the right background sound for your video.

2. Humor is a great way to engage an audience, consider ways to bring "funny" into your production.

3. Special effects are memorable and shareable. You do not need to be George Lucas, but some post-production effects can improve the likelihood your content will be shared widely.

Jake Hay

Jake Hay

Utilize Trending Audio and Visuals: Incorporate popular sounds from Instagram's music library and visually engaging elements in your Reels. Trending audio and high visual appeal can significantly increase your Reel's reach and engagement, as they are favored by Instagram's algorithm.

Post Consistently and Engage with Your Audience: Regular posting, especially during times when your audience is most active, is crucial. Engaging with your audience through comments and DMs builds a community around your brand, increasing the chances of your content being shared and going viral.

Create Original, Relatable Content: Focus on producing original content that resonates with your audience. Avoid reposting from other platforms, as Instagram's algorithm demotes such content. Crafting content that is relatable, entertaining, or educational can drive higher viewer interaction and engagement.

Marissa Pick

Marissa Pick

Hook It!

Thousands of Reels are published daily so, to go viral, content must be really compelling and capture your attention. To stand out, add a personal touch that makes your Reels unique & original. The first few seconds are key to capturing the audience's attention so make them stand out from the beginning.

Use Text to Capture Attention!

Over 80% of Instagram users watch videos without sound, whether they are Stories or Reels. Make sure you’re using captions or text that can help viewers understand the content of your video without audio.

#Maxamize Hashtags to Promote Your Content

Hashtags are an important part of not only Instagram but also social media content. They help Instagram's algorithm understand the type of content within your video and then show it to users who may be interested. Hashtags must be chosen carefully and often the most popular ones are not always the best since they have more competition.

Erik Qualman

Erik Qualman

Consistent Posting Schedule, Short and Impactful Content, content that aligns with your brand and feels authentic to viewers.

Mariya Zafirova

Mariya Zafirova

Engaging Content: Create content that captures attention within the first few seconds. Use eye-catching visuals, music, and convey your message quickly to keep viewers hooked.

Trending Hashtags and Sounds: Utilize popular and relevant hashtags to increase discoverability. Also, leverage trending sounds and music to tap into current trends and engage with a wider audience.

Consistency and Timing: Post consistently to keep your audience engaged. Pay attention to when your followers are most active and schedule your Reels during those times to maximize visibility and interaction.

Ravi Shukle

Ravi Shukle

1) Research what's trending in your market / Niche and form your opinion around that topic

2) Look to create evergreen content that adds value, i.e. actionable tips, guides,how-to's. These help more users to save / share and bookmark your reels, which increase views in the long term.

3) Announce your hook in the first few seconds utilising text overlay and graphics (these first few seconds are key to engage your audience to watch the rest of your reels)

Igor Avidon

Igor Avidon

1) Make sure to hop on trends early. Check what new memes or reels are popular at the moment and get on the train early.

2) Create content that your audience will absolutely love. You can either be super helpful, really funny, or uniquely insightful.

3) Explicitly tell your audience to like/share/save your content. This is part of IG's algorithm for showing it to a wider audience.

Power Diary

Power Diary

1. Showcase your client's pain points and show how your offerings can provide effective solutions

2. Keep reels short, preferably under 15 seconds, and get straight to the point.

3. Always include subtitles and a strong hook. Align your caption to provide educational and helpful context.


To make your Instagram Reels go viral with original content up to 30 seconds and add music, here are three top tips.

First, create captivating and unique content that stands out from the crowd. Be creative and think outside the box to deliver something fresh and engaging.

Second, keep your Reels concise and focused, ensuring they are no longer than 30 seconds. Shorter videos tend to perform better in terms of retention and overall engagement.

Lastly, leverage the power of music to enhance your Reels. Choose catchy and popular tracks that resonate with your target audience, as this can significantly boost the shareability and virality of your content.

Jonathan Buffard

Jonathan Buffard

Step right up, Insta-Aficionados! Are you ready to see your Instagram Reels explode with likes, shares, and comments? If you've been dreaming of dominating the Reels scene and capturing the hearts of followers far and wide, we've got the insider scoop you've been waiting for.

1. Grab Attention With High-Impact Hooks

👁️ Visual Wow Factor: Within the first few seconds of your Reel, unleash something eye-popping. Whether it's an unexpected move, a striking visual effect, or a teaser of the jaw-dropping moment to come, make sure it's something that stops scrollers in their tracks. Treat the beginning of your Reel like the headline of a front-page story – it should be irresistible.

2. Ride the Wave of Trends and Audio

🎶 Trendsetter Tactics: Instagram’s audio library is like a candy store for creators – dive in and pick the sweetest trending sounds to give your Reel legs. But don't just mimic what’s popular; put your twist on a trend and you’ll stand out. Mixing trending audio with original content is like hitting the jackpot in the Instagram engagement casino.

3. Showcase Your Unique Personality and Style

🌈 Authenticity is Key: In the end, it’s all about you. Your flair, your sass, your vibe – they’re all golden. Craft your Reels to reflect what you love, what makes you tick, and what you’re ridiculously good at. People gravitate toward authenticity, so let your true colors dazzle them. This isn’t just about sharing content; it’s about sharing you.

Combining these powerful strategies with consistent, high-quality content will give your Instagram Reels the best chance of going viral. Remember, virality isn't just about luck; it's also about strategy, creativity, and a lot of personality. Now, go on and turn those

Reels into your stage!

Wrapping Up

Optimizing your profile, captions, and bio and using the right hashtags and attractive and appealing content will gain more user traction. It will increase your videos' searchability and boost discoverability. Integrating all the tips and tricks can help improve your content's virality. Hope this article with expert tips will help you understand how to go viral on Instagram Reels in the best ways possible.

Thanks for reading!


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