How to Go Viral on TikTok with No Followers

Summary: No followers? No problem! Our guide spills expert-backed tips and proven strategies on how to go viral on TikTok with no followers, helping you attain stardom even if you are starting from scratch. Ready to become a TikTok sensation? Let’s dive in!

3 Tactics for Going Viral on TikTok with Zero Followers

Creating a new TikTok account is a great experience. But being a newcomer, it is also challenging to grow your followers. However, implementing effective strategies can boost your follower count and build a strong community. It's simple for beginners to know how to get more followers on TikTok quickly and make a significant difference. Let's go ahead with these 3 tips.

1. Crack the Algorithm Cleverly

Understanding TikTok’s algorithm is the first step to viral success! It is a smart way to leverage trends and challenges to signal relevance to the algorithm. Hence, stay up to date with the latest trends and curate content that aligns with what’s currently popular to increase the likelihood of going viral.

2. Craft Captivating Content

Your content is a golden ticket to attain fame. So, create visually appealing, unique, and entertaining content that stands out in a crowded feed. Additionally, incorporate trending music to make it more interesting. Whatever you do, evoke emotions and keep it engaging. The more engaging your content, the more likely it is to go viral.

3. Timing Is Everything

Though there is no good or bad time, post when your target audience is most active. This is because TikTok's algorithm favors recent and relevant content. Remembering this experiment with different posting times to find the best time to post on TikTok. Further, it enables your videos to get the attention they deserve.

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How to go Viral on TikTok With No Followers

How to Go Viral on TikTok with No Followers: 15+ Expert Tips

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10 Top-Notch Tips to Going Viral on TikTok with Zero Followers

Tip - 01 Become a Trendsetter/Trend Follower

In the dynamic world of TikTok, striking the right balance between setting trends and hopping on existing ones is the secret sauce to stardom. As a trendsetter, blend your unique style into popular concepts, thus paving the way for others to follow. This way, you will understand how to go viral on TikTok with no followers. On the flip side, as a trend follower, stay tuned to the latest trends and take part in the ones that resonate with your audience. Both these will position your content at the forefront of TikTok’s ever-evolving landscape.


Stay relevant by either setting trends or adapting the existing ones to make sure your content stays in the TikTok limelight.

Tip - 02 Curate Content that Captivates

Capturing the audience's attention is challenging! You can make it a piece of cake by curating content that doesn’t just entertain but captivate your audience. From quirky concepts to visually stunning aesthetics, your content should be in such a way that it pulls viewers in and leaves them eager for more. Whatever the niche you belong to, make every second count and irresistibly impress viewers.


Curate content that captivates to increase the likelihood of viewers watching till the end and create the urge to hit the ‘Share’ button, thus propelling your videos into the TikTok spotlight.

Tip - 03 Know the Ins and Outs of the Algorithm

Obviously, there is no foolproof way to go viral on TikTok. But you can move forward on the path of success by decoding the algorithm. Begin with understanding the essence of TikTok’s algorithm to figure out what triggers content to go viral. On the other hand, keep an eye on trending hashtags, popular sounds, and peak posting times. When your content aligns with the algorithm’s preferences, there is a better chance of reaching a broader audience.


Master the app’s algorithm, determine what hashtags to use on TikTok, crack the code, and watch your presence flourish like never before.

Tip - 04 Earn More Social Currency [Engagement]

In the stage where you have no followers, engagement is your social currency that unlocks the door to enhanced content visibility. Treat each like, comment, and share as a catalyst to kickstart your growth on the platform successfully. Similarly, engage with your audience by responding to comments, asking questions, and participating in trends. The genuine connection that happens through engagement transforms your content into viral, even if it looks like a blank slate.


The more your content sparks interaction, the higher it climbs the top rank in TikTok’s algorithm. So, activate the engagement effect to turn every interaction into a viral factor.

Tip - 05 Craft Convincing Thumbnails

Now you may wonder, designing thumbnails? Could it be the answer to your question on how to go viral on TikTok with no followers? Yes, we can relate to it! Your thumbnail is the gateway to your content, which has the greatest power to entice viewers to click and explore. Keeping this in mind, design thumbnails that give a sneak peek into your content. In the absence of followers, a compelling thumbnail is your best chance to attract curious eyes and make first impressions.


Invest time in crafting convincing thumbnails to capture attention and invite viewers into your content, especially when starting with no followers.

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Tip - 06 Blend Visuals With Mesmerizing Music

In order to transform your TikTok content into a viral sensation, select the perfect soundtrack from the Music Library available within the app. It is good to pick tunes that align with your video and also resonate with the latest trends. Whether it is a catchy beat or a trending melody, music has the potential to elevate your visuals and spread your content across the platform without much effort. So, never miss out on discovering how to find trending sounds on TikTok hassle-free.


On TikTok, the right soundtrack is not just background music, it is the key to making your content more shareable and unforgettable in the crowded landscape.

Tip - 07 Take Advantage of In-App Features

In the quest for how to go viral on TikTok with no followers, another excellent strategy is to unleash the full potential of in-app features. Whether it is adding a touch of augmented reality or emphasizing crucial moments with text, the built-in features are your smart weapon. So, don’t hesitate to experiment with these features and show off your creativity to the world. And let them take care of everything you are dreaming of.


Harness TikTok’s in-app features to transform your videos by showcasing your creativity and uniqueness. This will propel your content on the viral path even without loyal followers.

Tip - 08 Go Beyond the ‘For You’ Page

It’s time to take a break from the ‘For You’ page. Simply collaborate with creators in your niche by learning how to duet on TikTok and strategic shout-outs. Connecting with like-minded audiences broadens your reach and also boosts discoverability than you imagine. Furthermore, venture into similar yet popular social media platforms like Instagram and YouTube, where you have a decent number of followers to cross-promote your TikTok content by adapting to respective formats.


Boost your TikTok reach through cross-promotion, collaborating with creators, and entering into niche communities for increased discoverability with no followers.

Tip - 09 Track Your Performance Regularly

Despite having no fans on TikTok, prioritizing analytics remains a crucial tip on how to go viral on TikTok with no followers. You are advised to keep an eye on prominent metrics such as views, engagement, and completion rate to understand your audience’s preferences. This data empowers you to experiment with different content formats, lengths, and styles, adapting your strategy based on what resonates best. Also, embrace constructive criticism from viewers and fellow creators for continual improvement and soaring to new heights even without a dedicated follower base.


Monitor the metrics of your TikTok videos, learn from their insights, and incorporate them into your content for best results.

Tip - 10 Patience Is Real Power

Rome wasn’t built in a day! You must be aware that going viral takes time, dedication, and consistent effort. So, don’t get discouraged by low views or a number of engagements initially. Keep creating high-quality content and refining your approach. By the way, appreciate each step forward, like a positive comment or a higher view count. Every win motivates you to keep pushing. Just enjoy the process of creating and connecting with a global audience.


Virality is a combination of hard work, creativity, and a bit of luck. Until your video garners tons of love, keep hitting the ‘heart’ button of deserving creators and get inspired.

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Expert Answers

Christian Carere

Christian Carere

Be uniquely interesting: As an agent once told me, it’s not enough to be good looking-you have to look or be interesting enough that people want to see more. Although being good looking helps-it’s not enough to go viral (unless you’re so good looking you’re on another level). Be interesting by letting the inner light shine. Reality shows are popular because people like real people. Be weird, be interesting, be you.

Pick topics people can relate to. If you’re talking about formula 1 racing-most peoples eyes will glaze over and turn into sand. Appeal to the masses by doing or saying something that appeals to the masses and not a select group. I actually have nothing for a third!

Ben Brausen

Ben Brausen

Load your channel with unique, quality content. Engage with accounts similar to those you'd like following you. Remix and post video responses to other popular videos.

Lori Ballen

Lori Ballen

Trend Challenges: Participate in popular TikTok challenges and trends. Keep an eye on the trending page and join in on challenges that are gaining momentum. Use relevant hashtags and create engaging content that aligns with the trend.

Collaborate with Influencers: Reach out to influencers in your niche and collaborate on content. By partnering with influencers who have a following, you can tap into their audience and increase the chances of your content going viral.

Engaging Content: Develop a content plan that includes a mix of popular TikTok formats such as lip-syncs, dances, and how-to videos, tailored to your niche. Use high-quality editing apps to enhance your videos with effects, transitions, and well-synced music. Test different video lengths, posting times, and content types to see what resonates most with your audience. Regularly review your video analytics to understand which videos are performing best and refine your strategy based on this data.

Bhavik Sarkhedi

Bhavik Sarkhedi

I believe that going viral on TikTok with zero followers is definitely possible. In fact, I guess it's all about the right tactics and a bit of creativity.

1. Catchy and Relatable Content: I believe that creating content that resonates with a broad audience is key. I think it's important to tap into trends and challenges that are popular on TikTok at the moment. By doing so, I guess you can increase the chances of your video being discovered by a wider audience.

2. Consistent Posting: I believe that consistency is vital when trying to gain traction on TikTok. I think it's essential to post regularly to keep your audience engaged. I guess this can help in building a loyal following over time. Whether it's daily or a few times a week, I think it's important to establish a posting schedule that works for you and stick to it.

3. Engage with the TikTok Community: I think it’s crucial to actively engage with the TikTok community. I believe that responding to comments, duetting with other creators, and participating in challenges can help boost your visibility. I guess it’s all about being a part of the platform’s ecosystem and not just a passive observer.

Jessica Morissette

Jessica Morissette

1) Create videos that are longer than 1 minute. TikTok has learned that viewers spend 90% more time watching longer videos.

2) Research trending topics and videos through keyword research. For example, type into the search bar content marketing strategy and review the top 3 videos that show up. Analyze how the video was filmed and the keywords used in the video and caption.

3) Hook your audience in from the start! People are scrolling quickly so you want to stop their scroll by immediately grabbing their attention with a strong hook and keep them hooked throughout your videos. The longer a viewer spends on your video, the better it will perform.

Samantha Vlasceanu

Samantha Vlasceanu

1. Maximize your SEO on TikTok. The things you're saying on your video are not necessary the things your AUDIENCE would use to search for your type of content, especially if it's storytelling related content. I would suggest the following, search up keywords your video is related to. For example, it's about marketing online. I would then search it up on TikTok, and take all the keywords that are related to my topic under what "Others have searched for" and then add those text in my video text itself. I would shrink the text as small as possible, move it near the bottom so no one else can see or read it. But the algorithm knows it's there. I would also embed them into my caption as keywords to describe the video itself.

2. Use more Hashtags my audience uses to describe themselves vs Hashtags what my video is about. If I'm a social media manager trying to target entrepreneurs and I keep using hashtags like #socialmediaexpert, content will get sent out to other social media managers and not entrepreneurs. So use more hashtags that your audience identifies with, and only select hashtags that are less than 20M in views to niche it down. For example, instead of using #entrepreneurs which has over 49B views, use more niche types under 20M views like #entrepeneurjourney #theCEOmindse ort #womenentrepreneur .Why? Because the more engagement you get in the first batch of audience TikTok sends your videos out to, would be people who can really relate and connect to your content, and the more they engage, the higher the chance your video will get more views and go viral. To hit 1M views, all you need is 10 people early on engaging with your content.

3. Storytelling...but not just any storytelling..two-way skits. Two way skits are a way to educate your audience in an engaging way. Two way skits allows your audience to feel like they're apart of the story as they too have felt the same pain points of the character and can relate back to the authentic emotions the characters are feeling. it's a great way to explain complex solutions for your audience as well. Storytelling helps your audience remember 8x more infomration than just talking educational content, so start incorporating two-way skits into them,

Harshil Barot

Harshil Barot

Going viral on TikTok with zero followers can be challenging, but it's not impossible. Here are three tactics to increase your chances:

Leverage Trending Challenges:

Stay updated on the latest trends and challenges on TikTok. Participate in popular challenges by putting your unique spin on them. Use trending hashtags to increase the visibility of your content.

Make sure your video aligns with the challenge theme but adds something fresh and original. This increases the likelihood of your video being discovered by a wider audience.

Create Engaging and Shareable Content:

Focus on creating content that is entertaining, relatable, or provides value to viewers. The more engaging your content is, the more likely people are to share it with their followers.

Experiment with different video formats, such as tutorials, comedy skits, or short stories. Attention-grabbing visuals and music can also contribute to the shareability of your content.

Optimize Your Profile:

Create a compelling profile that clearly communicates who you are and what your content is about. Use a profile picture that stands out and a username that is easy to remember. Write an engaging bio that highlights your personality and the type of content you create. Include relevant keywords to make it easier for users to find you when they search for specific topics.

Collaborate with other TikTok users, especially those with a larger following. This can expose your content to a new audience and potentially result in more followers.

Remember, consistency is key on TikTok. Post regularly, engage with your audience through comments and duets, and pay attention to the analytics to understand what works best for your content. Building a following takes time, so be patient and persistent.

Vikas Singal

Vikas Singal

Social media can be a fickle game, especially when you’re trying to go viral on TikTok.

Just like Google, the TikTok algorithms keep changing.

But there are some strategies that one can use that to go viral even if they have zero followers.

1. Create Engaging Content That Hooks Your Audience From The Get-Go

Create content that is relatable, entertaining, or informative and make sure that it starts with an engaging hook. This type of content is more likely to be shared and gain traction.

2. Trending Challenges and Hashtags

Keep an eye on the trending challenges, sounds, and hashtags on TikTok. Participate in these trends by putting your unique spin on them. This increases the visibility of your content, as users often search for or follow trends.

3. Engage and Collaborate

Interacting with your audience is vital to building a following on TikTok. Respond to comments and messages on your videos. And engage and collaborate with other creators within your niche.

Building momentum takes time, but with these tactics, you increase your chances of going viral even if you start with no follower.

Nicole Leinbach

Nicole Leinbach

Let's face it - your business needs to be on TikTok if you want to capture consumer attention, particularly across younger generations. To help make this happen, the first thing to do is make your efforts consistent. Even with zero followers and zero engagement, prioritize posting on TikTok consistently so that this will begin to change. The next advice is to use strategic hashtags that will generate fresh eyes and new followers so that you are targeting your ideal audience. Finally, have fun. TikTok is a form of engagement and entertainment, so don't take your posts too seriously. Authenticity and consistency will collectively help you gain followers and grow your account.

Mariah MacInnes

Mariah MacInnes

1. Don't have "vitality" as the goal, learn about your audience

2. Find a video style you like (and your audience likes) and create more of those videos

3. Create top of funnel content. Content that is opinionated, aspirational or relatable to your audience

Amira Irfan

Amira Irfan

Here are my top 3 tactics for going viral on TikTok with zero followers:

1. Engage with Other Creators

One of the best ways to gain traction and visibility on TikTok is by engaging with other creators. Like, comment, and share their content - not only will this help build relationships within the community, but it also increases your chances of being noticed by their followers. When engaging with other creators, make sure your comments are genuine and add value to the conversation. This will show others that you're an active member of the TikTok community and not just trying to gain followers for yourself.

2. Use Trending Hashtags and Challenges

TikTok is all about trends, so it's important to stay on top of the latest hashtags and challenges. These are a great way to increase your reach and potentially go viral, as they allow your content to be seen by users who may not be following you yet. Make sure to use relevant hashtags and participate in popular challenges, but also put your own unique spin on them to stand out from the crowd.

3.Create Engaging Content

Last but not least, the most important tactic for going viral on TikTok is to create engaging content. This means being creative, entertaining, and authentic in your videos. Think outside the box and try different types of content, such as duets, challenges, or trends. Don't be afraid to be yourself and show off your unique personality - this is what will make your content stand out and attract followers. And remember, quality is key, so take the time to film and edit your videos to make them visually appealing.

Nikola Roza

Nikola Roza

Here are the 3 tactics for going viral on TikTok with zero followers.

1- Make videos with mass appeal - the only way to go viral on TikTok is to post something that has mass appeal. You won't be able to go viral if you post something that only a niche audience would be interested in, and no one else.

Instead, post something that in some way resonates with everyone who stumbles upon your post via the hashtags you used. This will massively boost your chances of going viral.

2- Be consistent. Your first video will not go viral. That's a guarantee. But your thirtieth might. Even more possible with your fortieth or fiftieth post. The point is that you shouldn't expect instant virality with the first thing you post, but you should expect better and better results the more you post, and the more consistent you are.

3- Be persistent. Consistency and persistence are synonyms, but in this case they're vastly different. You should be consistent with the current TikTok profile you own and the type of content you post. But if you've been at it for a while and posted hundreds of posts and have not gone viral, then it's time to take a step back and maybe start over with a new channel. That's what being persistent is all about. Not giving up but pivoting over and over until you hit your stride. The more you do TikTok marketing the more experience you gain and the chances of going viral become higher as well.


1) Spark ads-- you can boost other people's posts. Even if you don't have any followers, you can boost someone else's post that mentions you or has you in it. The "spark ad" format is unique to TikTok, allowing us to leverage someone else's popularity.

2) Make 10 videos of 15 seconds each-- so you can find the best combination of hook, body, and call to action. The hook (the first 2 seconds) is by far the most important part and you should try to get to 30% of people watching your entire video. Based on what's working, try another round of videos making slight tweaks. Could be who is in the video, the background, the words you say, background music, animations, etc...

3) Say something controversial-- but not offensive or so bad that you get banned. Often, piggybacking on what others are talking about is an easy way to go viral.

Amy Romero

Amy Romero

Knowing the trends will get you seen. Having great content will make you go viral.

Therefore find out what's trending:

Explore the "For You" Page: TikTok's algorithm curates this feed based on your interests and interactions. It's often where trends start and gain traction.

Check Trending Hashtags: Look at the discover page for trending hashtags. This section is updated with hashtags associated with popular challenges, themes, or topics.

Listen to Trending Music: Music is a huge part of TikTok trends. Pay attention to the songs used in popular videos, as they can indicate a trending challenge or dance.

Engage with TikTok Communities: Join groups or forums outside of TikTok that discuss trending videos and challenges. This can be social media groups, online forums, or websites dedicated to TikTok trends.

Then make unique, well executed (or performed) content that uses the trending music and hashtags. Its quite easy to go viral on TikTok. The challenge is jumping on a trend early and producing innovative content quick enough to get in on the action.


1) Leverage Trending Hashtags and Sounds

- Tap into current trends on TikTok.

- Identify trending hashtags and sounds using TikTok's Discover page.

- Organically incorporating these trends into content to maximise reach and engagement.

2) Create Authentic, Engaging Content

- Authenticity is important in building a loyal following.

- Craft content that resonates with viewers, using storytelling or humour.

- Analyse successful TikToks to understand what works in terms of engagement and mimic those elements in your own unique way.

3) Collaborate and Participate in Challenges

- Collaborate with other TikTok creators to tap into their follower base.

- Participate in viral challenges to gain visibility.

- Select the right collaborators and challenges, focusing on those that are aligned with your brand or style.

Wrapping It Up

In a nutshell, going viral on TikTok, even without followers, is like cooking up a storm. But it’s not rocket science. So, worry not! From mastering the algorithm and crafting compelling content to engaging with viewers, the path to going viral is both creative and strategic.

Whatever it brings on your way, you should never give up on consistency and authenticity. With the expert-backed tips mentioned above, you can supercharge your chances of going viral as well as create a sustainable TikTok presence. So, what are you waiting for? Go ahead and let your TikTok journey toward virality begin!


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