Statistics on User and Usage of TikTok App
Can you guess how many users have their presence on TikTok approximately? Keep your eyes peeled
to know the actual number! TikTok boasts over 1.7 billion registered users until now [2024].
There has been a massive surge, i.e., 390% since 2018. Seems like TikTok's popularity knows no
bounds!
As you know, the TikTok app is available on Android and iOS platforms. It was determined that the
app had been downloaded 4.7 billion times, and the significant downloads happened in the early
months of 2023. We guess you get it!
Boom! TikTok hit its first remarkable milestone (1 Billion Active Users) in September
2021. This particular achievement highlights the platform's rapid growth and popularity all over
the world.
Breaking news! TikTok is evolving beyond entertainment into a news source for many users.
Currently, 43% of TikTok users consume news on the app regularly, a notable increase from 33% in
2022.
According to a TikTok press release, the duration of video content that comes under 1 minute
remains the most popular despite the emergence of long-form content. Furthermore, as per the
study of Influencer Marketing Hub, videos ranging from 15 to 30 seconds garner the highest
average engagement rate.
As per the study of Adobe, 'Tutorials' are the top-preferred content choice among the TikTok
audience, which comprises 62% of users. Followed by it, product or service reviews calculated at
39% and personal stories at 38%. So, if you've got a skill to share, TikTok is the place to do
it!
Remember 2021's massive growth for TikTok? TikTok wasn't done there! In quarter 2 of 2022, it
remained the most downloaded app on the Apple App Store, surpassing 60 million downloads.
Meanwhile, on Google Play, it ranks third behind Instagram and Facebook. Still, there is no sign
of getting down. So, don't hesitate!
Statistics About TikTok Demographics
Approximately 56% of TikTok's global users are women and girls. And the coolest part? They are
highly active on the platform, too! If you run a women-centric brand, then you're in great
luck.
As of October 2023, an estimated 50.8% of users are male and 49.2% are female. Though the gender
gap is closing, these stats indicate a slight female majority. This denotes the importance of
creating content that appeals to a broad audience, regardless of gender.
A surprising TikTok star reveals that 76% of Gen X users on the platform are moviegoers. This
debunks the myth that cinema's value has gone to zero among this demographic. It is an
encouraging statistic for those who are in the movie business or looking to build a community of
movie enthusiasts.
The app started strong in certain regions earlier, but it's now a global phenomenon. To represent
numerically, the TikTok application is available in 200+ countries with user concentration that
varies geographically.
The user base is quite diverse, challenging the norm that TikTok is solely for teenagers. The
major group comprises females aged 18 to 24 (23.08%), but users span various age groups,
including 25 to 34 (17.1%) and even 55+.
Data from LinkedIn show that a growing number of businesses are using TikTok for networking,
employer branding, and even job hunting. This is more than enough to prove that this versatile
platform is making a difference in the professional landscape.
Statistics on Metrics of TikTok Content
Ever wonder what the trending content category on TikTok is? It's none other than
'Entertainment', boasting 535 billion hashtag views. But wait, there's more! In this diverse
landscape, categories like dance, pranks, fitness, and finance have lined up.
TikTok crushes the competition when it comes to engagement rate. The average session length of
10.85 minutes is more than double that of Pinterest which stands at 5.06 minutes. These
statistics portray that TikTok's content is super engaging and keeps users engaged better than
many platforms.
Studies reveal that videos featuring trending sounds or popular music result in a remarkable 68%
increase in view completion rates. So, don't forget to spice up your content with suitable audio
that can drag viewers throughout your video!
Engagement rates for Live streams are reported to be 22% higher than for pre-recorded videos.
Simply, Live content can take your brand to the next level on TikTok!
Statistics on TikTok Marketing/Advertising
Studies by Sprout Social suggest that brands posting at least once a day on TikTok see a
noteworthy increase in follower growth as well as engagement. So, consistency should be your
brand mantra!
TikTok presents a wide range of advertising options, such as in-feed ads, brand takeovers, and
branded hashtag campaigns. But guess what's stealing the spotlight? The answer is 'Top-View'
ads; users are more happy with the results than other ad choices.
On TikTok, the first 3 seconds of a video decide the success of your content. This means that
those initial hooks reflect your ad's click-through rate. In fact, 63% of top-performing videos
on the platform grab the audience's attention by highlighting the crucial message within those
first few seconds. Whatever it is, keep ads concise, quick, and quality-focused to make every
second count.
In 2024, the effectiveness of TikTok influencer marketing skyrocketed by 30%, which proves users
trust and connect with content from their favorite creators. And here's the surprising twist:
The engagement rate soars even higher for micro-influencers with fewer than 15,000 followers.
It's unbelievable, right?
Statistics on TikTok Brands & Businesses
Gen Z's shopping behaviors are shifting! Data shows that people are more likely to purchase
something on TikTok based on recommendations from the community than through traditional online
marketplaces. So, what's next? Expand your TikTok community ASAP!
According to a Socialbakers study, 70% of TikTok users report feeling a sense of community on the
platform. So, take this opportunity to build genuine connections and earn their support for your
brand's success!
The 'buy button' isn't the only way for brands to win on TikTok. User-Generated Content (UGC) is
gold! TikTok users are 1.4 times more likely to buy a product after seeing it organically
featured on the platform.
TikTok's growth shows no signs of slowing down! Latest predictions suggest that the platform will
surpass 2.2 billion users by 2027. It is anticipated that it will mark an unbelievable milestone
in its journey of expansion since its inception. So, buckle up to reap much more from this
social media giant!
Statistics on Time-Centric TikTok
In just one internet minute, TikTok users watch 167 million hours of videos collectively. It's
astonishing to see ample content consumed within such a short timeframe!
On average, TikTok users open the app at least 19 times daily. Can you believe it? As the
application is available at our fingertips, it urges users to check the current updates and
consume what's actually happening right now. This is a golden opportunity for brands to stay on
top of minds and connect with the audience.
After deep research into several statistical studies, we've cracked the optimal time to post on
TikTok. It's good to aim for 9 A.M. EST on Tuesdays, 12 A.M. EST on Thursdays, and 5 A.M. EST on
Fridays for better content performance. If you plan to stream LIVE videos, the strategic time is
9 A.M to 11 A.M EST on weekdays. So, mark your calendars accordingly!
The average time spent on TikTok, compared to other popular platforms, has more than doubled in
just five years. Mind-blowing, isn't it? Back in 2019, the average user spent around 27 minutes
and 24 seconds on the app. Fast-forward to 2024, and the number has shot up to an estimated 58
minutes and 24 seconds. Yes, you read that right! It's 113%, which looks like TikTok got
everyone glued to their screens for even longer.
