TikTok Statistics An Eye-Opening Guide for Budding Brands to Succeed in 2024

Hey, TikTok enthusiasts! Willing to be the next big thing on this world-famous social media platform? We've got the scoop on almost all the stats and insights you need to carve out your spot on TikTok. Let's begin and make your brand known to all in 2024!

The social media landscape is constantly changing, with new platforms emerging and established ones evolving every day. In this dynamic environment, TikTok has become a prominent platform for both individuals and businesses. With over 1.9 billion monthly active users, it's undeniable that TikTok offers a massive and engaged audience for brands to reach.

But what exactly does this mean, especially for budding brands? Alright! This curated guide will enable you to explore eye-opening statistics that may inspire you. Understanding the available golden (growth) opportunities will empower and encourage you to make informed decisions, thus strengthening your success on TikTok. Buckle up!

How To Buy Tiktok Likes

The Evolution of TikTok and Its Impact on Social Media

Just a few years ago, scrolling through endless photo feeds was the social media norm. Despite the presence of several platforms, TikTok raised and revolutionized the social media landscape with its innovative features.

The journey of TikTok began in September 2016 when Chinese tech company ByteDance launched an app called 'Doyuin' in China. Surprisingly, this app gained traction too quickly with its bite-sized engaging videos. In 2017, ByteDance introduced it globally under the name of 'TikTok'. And boom! Just like that, short-form video content became the new social media obsession, and by 2020, TikTok had become one of the most downloaded apps in the world.

Even social media giants like Instagram and YouTube have been striving to keep up with TikTok's popularity. From turning hidden businesses into well-known brands and everyday people into brand ambassadors, TikTok's impact in our digital world is immeasurable. And the coolest part? Anyone can become a star on TikTok! It's all about unleashing your creativity and sharing your passions.

The Evolution of TikTok

Topics Covered

Statistics on User and Usage of TikTok App

Statistics About TikTok Demographics

Statistics on Metrics of TikTok Content

Statistics on TikTok Marketing/Advertising

Statistics on TikTok Brands & Businesses

Time-Centric TikTok Statistics

TikTok Shopping Statistics

TikTok Conversion & ROI Statistics

The Evolution of TikTok

Key Findings

  • Until now [2024], more than 900 million users log in daily to experience the wonders of the TikTok application. It's incredible, isn't it?
  • Despite the common misconception that TikTok is just for Gen Z, the Millennial audience aged 25 to 40 represents a notable portion of the platform's users. So, don't believe the myth!
  • Did you know that TikTok is home to over 5 million businesses? Yes, it is! These include a diverse range of brands and businesses, from small-scale businesses to large corporations.
  • '#FYP', a short form of 'For You Page,' holds the crown as TikTok's most popular hashtag. So, don't forget to include it in your hashtag strategy!
  • According to Jungle Scout, 43% of Gen Z make use of TikTok as another Search Engine to kick off their product searches. It's a whole new way to explore the internet, isn't it?
  • TikTok videos captured on a full screen [9:16 ratio] garnered a remarkable 60.5% increase in impressions compared to videos in other screen ratios.
  • As of today, the crown for the most-followed TikTok creator belongs to Khaby Lame who boasts 155.8 million fans. And 'Charlie D'Amelio' stands second with 150.4 million followers.
  • TikTok known for short-form video-sharing, has evolved. Now, users can upload videos that are up to 10 minutes long. The best part? Native audience accepted it with open arms!

TikTok Statistics: Are They Vital for Brand Success?

In the ever-shifting social media landscape, relying on guesswork or ignoring the numbers can lead to unpredictable results. If you are aiming to achieve specific objectives on TikTok, understanding the statistics is an underrated strategy. Let's dive into why!

Understand the Ins and Outs of the Audience

The actual numbers and gathered data reveal the demographics of TikTok users, their content preferences, and how they engage with native content. These insights are inevitable for tailoring your content strategy to resonate with your target audience.

Reap the Rewards of Real Engagement

Beyond follower count, statistics like likes, comments, and shares reveal how deeply users connect with any particular content. This data provides insights into the effectiveness of your content in capturing and retaining audience attention, resulting in meaningful interaction and engagement.

The Rise of ROI (Return on Investment)

Having a clear understanding of TikTok revenue statistics helps brands measure the impact of their efforts on the platform and assess the return on investment. Tracking top metrics such as conversion rates, click-through rates, and sales of TikTok campaigns shows how to optimize strategy and reap better results.

Stay Ahead of the Curve on TikTok

Understanding user behaviour and staying up to date with trending content allows brands like yours to stay ahead of the curve on TikTok. The insights gained from statistics will be beneficial for brands to remain relevant and competitive on the TikTok landscape.

And there you have it. TikTok video statistics are your secret sauce for brand success in 2024. So why miss out? Embrace the power of TikTok stats spread all over the world and strengthen your brand success rate strategically.

Hashtag Generation
  • TikTok, a Mini Search Engine

    Did you know? According to data gathered by Jungle Scout, 43% of Gen Z make use of TikTok as another Search Engine to kick off their product searches. Similar to Google, search results can even include certain Wikipedia snippets. It's a whole new way to explore the internet, isn't it?

  • Potential of Full-Screen

    TikTok videos captured on a full screen [9:16 ratio] garnered a remarkable 60.5% increase in impressions compared to videos in other screen ratios. Hope now you've got a reason to stay with full screens!

  • King of TikTok

    As of today, the crown for the most-followed TikTok creator belongs to Khaby Lame who boasts 155.8 million fans. And it happened on June 22, 2022, when he surpassed a popular creator named 'Charlie D'Amelio' who holds second place now with 150.4 million followers. Get set to break the record!

  • Evolving Content Format

    TikTok, originally known for short-form video-sharing, has evolved. Now, users can upload videos that are up to 10 minutes long. More than expected, the TikTok audience accepted it with open arms, especially in regions like the USA, UK, Japan, Brazil, Vietnam, and Thailand. Go grab your device and shoot your long-form content soon!

Fascinating Facts and Surprising Stats of TikTok 2024

It's time to upgrade yourself! We've rounded up the most buzzworthy facts and jaw-dropping numbers that speak about the success of TikTok. So, get ready to be in awe!

Massive User Base

Until now [2024], more than 900 million users log in daily to experience the wonders of the TikTok application. And this makes it one of the most frequently used social media platforms across the globe. It's incredible, isn't it?


Millennial Presence

Despite the common misconception that TikTok is actually meant for younger generations like Gen Z, the Millennial audience aged 25 to 40 represents a notable portion of the platform's users. So, don't keep your brand from reaping this platform's benefits by believing the myth!


Business Boom

Did you know that TikTok is home to over 5 million businesses? Yes, it is! These include a diverse range of brands and businesses, from small-scale businesses to large corporations.


Importance of #FYP

'#FYP', a short form of 'For You Page,' holds the crown as TikTok's most popular hashtag. If you wonder what it is, this is where users used to discover personalized content based on their interests and content preferences. So, don't forget to include it in your hashtag strategy!


Crucial TikTok Statistics Every Brand Should Know in 2024

In today's digital world, TikTok is one of the most popular social media platforms. To thrive on it, brands need to understand the platform's goodness, which shapes the TikTok application. We've curated certain crucial TikTok video statistics to thoughtfully redefine your brand presence.

Statistics on User and Usage of TikTok App

Can you guess how many users have their presence on TikTok approximately? Keep your eyes peeled to know the actual number! TikTok boasts over 1.7 billion registered users until now [2024]. There has been a massive surge, i.e., 390% since 2018 as per latest TikTok usage statistics. Seems like TikTok's popularity knows no bounds!

As you know, the TikTok app is available on Android and iOS platforms. Excited to know TikTok download statistics? It was determined that the app had been downloaded 4.7 billion times, and the significant downloads happened in the early months of 2023. We guess you get it!

Boom! TikTok hit its first remarkable milestone (1 Billion Active Users) in September 2021. This particular TikTok popularity statistics highlights the platform's rapid growth and importance all over the world.

Breaking news! TikTok is evolving beyond entertainment into a news source for many users. Currently, 43% of TikTok users consume news on the app regularly, a notable increase from 33% in 2022.

According to a TikTok press release, the duration of video content that comes under 1 minute remains the most popular despite the emergence of long-form content. Furthermore, as per the study of Influencer Marketing Hub, videos ranging from 15 to 30 seconds garner the highest average engagement rate.

As per the study of Adobe, 'Tutorials' are the top-preferred content choice among the TikTok audience, which comprises 62% of users. Followed by it, product or service reviews calculated at 39% and personal stories at 38%. So, if you've got a skill to share, TikTok is the place to do it!

Remember 2021's massive growth for TikTok? TikTok wasn't done there! When looking at TikTok download statistics in quarter 2 of 2022, it remained the most downloaded app on the Apple App Store, surpassing 60 million downloads. Meanwhile, on Google Play, it ranks third behind Instagram and Facebook. Still, there is no sign of getting down. So, don't hesitate!

Statistics About TikTok Demographics

TikTok user statistics revealed that approximately 56% of TikTok's global users are women and girls. And the coolest part? They are highly active on the platform, too! If you run a women-centric brand, then you're in great luck.

As of October 2023, an estimated 50.8% of users are male and 49.2% are female. Though the gender gap is closing, these stats indicate a slight female majority. This denotes the importance of creating content that appeals to a broad audience, regardless of gender.

A surprising TikTok stats reveal that 76% of Gen X users on the platform are moviegoers. This debunks the myth that cinema's value has gone to zero among this demographic. It is an encouraging statistic for those who are in the movie business or looking to build a community of movie enthusiasts.

The app started strong in certain regions earlier, but it's now a global phenomenon. To represent numerically, the TikTok application is available in 200+ countries with user concentration that varies geographically.

Eager to know TikTok age statistics? The user base is quite diverse, challenging the norm that TikTok is solely for teenagers. The major group comprises females aged 18 to 24 (23.08%), but users span various age groups, including 25 to 34 (17.1%) and even 55+.

Data from LinkedIn show that a growing number of businesses are using TikTok for networking, employer branding, and even job hunting. This is more than enough to prove that this versatile platform is making a difference in the professional landscape.

Statistics on Metrics of TikTok Content

Ever wonder what the trending content category on TikTok is? It's none other than 'Entertainment', boasting 535 billion hashtag views. But wait, there's more! In this diverse landscape, categories like dance, pranks, fitness, and finance have lined up.

TikTok crushes the competition when it comes to engagement rate. The average session length of 10.85 minutes is more than double that of Pinterest which stands at 5.06 minutes. These statistics portray that TikTok's content is super engaging and keeps users engaged better than many platforms.

Studies reveal that videos featuring trending sounds or popular music result in a remarkable 68% increase in view completion rates. So, don't forget to spice up your content with suitable audio that can drag viewers throughout your video!

Engagement rates for Live streams are reported to be 22% higher than for pre-recorded videos. Simply, Live content can take your brand to the next level on TikTok!

Statistics on TikTok Marketing/Advertising

Studies by Sprout Social suggest that brands posting at least once a day on TikTok see a noteworthy increase in follower growth as well as engagement. So, consistency should be your brand mantra!

TikTok presents a wide range of advertising options, such as in-feed ads, brand takeovers, and branded hashtag campaigns. But guess what's stealing the spotlight? According to recent TikTok ads statistics, the answer is 'Top-View' ads as users are more happy with the results than other ad choices.

On TikTok, the first 3 seconds of a video decide the success of your content. This means that those initial hooks reflect your ad's click-through rate. In fact, 63% of top-performing videos on the platform grab the audience's attention by highlighting the crucial message within those first few seconds. Whatever it is, keep ads concise, quick, and quality-focused to make every second count.

In 2024, the effectiveness of TikTok influencer marketing skyrocketed by 30%, which proves users trust and connect with content from their favorite creators. And here's the surprising twist: The engagement rate soars even higher for micro-influencers with fewer than 15,000 followers. This TikTok marketing statistics is unbelievable, right?

Statistics on TikTok Brands & Businesses

Gen Z's shopping behaviors are shifting! Data shows that people are more likely to purchase something on TikTok based on recommendations from the community than through traditional online marketplaces. So, what's next? Expand your TikTok community ASAP!

According to a Socialbakers study, 70% of TikTok users report feeling a sense of community on the platform. So, take this opportunity to build genuine connections and earn their support for your brand's success!

The 'buy button' isn't the only way for brands to win on TikTok. User-Generated Content (UGC) is gold! TikTok users are 1.4 times more likely to buy a product after seeing it organically featured on the platform.

TikTok's growth shows no signs of slowing down! Latest predictions suggest that the platform will surpass 2.2 billion users by 2027. It is anticipated that it will mark an unbelievable milestone in its journey of expansion since its inception. So, buckle up to reap much more from this social media giant!

Time-Centric TikTok Video Statistics

In just one internet minute, TikTok users watch 167 million hours of videos collectively. It's astonishing to see ample content consumed within such a short timeframe!

On average, TikTok users open the app at least 19 times daily. Can you believe it? As the application is available at our fingertips, it urges users to check the current updates and consume what's actually happening right now. This is a golden opportunity for brands to stay on top of minds and connect with the audience.

After deep research into several statistical studies, we've cracked the optimal time to post on TikTok. It's good to aim for 9 A.M. EST on Tuesdays, 12 A.M. EST on Thursdays, and 5 A.M. EST on Fridays for better content performance. If you plan to stream LIVE videos, the strategic time is 9 A.M to 11 A.M EST on weekdays. So, mark your calendars accordingly!

The average time spent on TikTok, compared to other popular platforms, has more than doubled in just five years. Mind-blowing, isn't it? Back in 2019, the average user spent around 27 minutes and 24 seconds on the app. Fast-forward to 2024, and the number has shot up to an estimated 58 minutes and 24 seconds. Yes, you read that right! It's 113%, which looks like TikTok got everyone glued to their screens for even longer.


Bonus TikTok Statistics for Budding Brands

And we didn't stop there! Here are some bonus statistics to give your brand a strategic push on TikTok. You can count on these stats to tailor content that resonates with the platform's unique audience.

TikTok Shopping Statistics

TikTok Shopping Statistics

55% of TikTok users have made impulse purchases directly on the platform. Therefore, take advantage of the platform's ability to influence buying decisions and drive immediate sales.

Among daily users, 30% have already dipped their toes into TikTok Shop, and an additional 33% are curious. This is almost two-thirds of daily users who are open to in-app shopping. On the other hand, weekly users show similar interest, with 29% having tried and 26% expressing interest in TikTok Shop. This is a promising opportunity for brands looking to leverage social commerce and connect with potential customers.

TikTok Conversion & ROI Statistics

Advertisers are experiencing impressive returns on TikTok! According to TikTok's data, marketers or business owners yield an average return of $2 for every $1 spent on the platform. It is clearly evident that TikTok is a goldmine for brands looking to double their marketing ROI.

Nearly 50% of TikTok users have decided to buy a product or service after connecting with respective brands in real-time through LIVE sessions. These TikTok revenue statistics showcase how live content can influence consumer decisions compared to regular posts. It is an effective strategy for emerging brands to establish trust and boost sales on TikTok!

TikTok Conversion & ROI Statistics

Become a Native TikToker

More than anything, understand the unique culture and user behavior to showcase your brand authentically. When you become a brand your potential customers would love, it is a win-win situation!

Team Up with TikTok Stars

Creating and sharing your own content is okay! However, it is recommended to find the right influencers who match your niche and can spread the word about your brand to the people you want to reach. This way, you can garner results based on credibility and trust!

Think Outside the Box

Statistics TikTok on every aspect may give you a confidence boost. Anyway, be creative in your own way rather than copying or recreating any trending content. Always look out for what's trending and keep experimenting with it. Who knows? Your brand could be the talk of the town in the near future!

Keep Track of What Works and What Doesn't

TikTok statistics are proof of crafting captivating videos and making your brand stand out on this platform. So, what are you waiting for? With the power of numbers, nurture your brand's presence and delight in the fame and fortune it brings you!

How to Harness the Power of TikTok Statistics for Your Brand's Success?

So, you've seen the mind-boggling statistics and interesting facts. But how do you utilize these raw numbers to turn your brand into a viral sensation? We've got your back! The cheat sheet is as follows.

How to Harness the Power of TikTok Statistics

A Quick Run Down

Finally, you've reached the end of this blog. Pat yourself on your back!

TikTok's impact on social media and digital marketing is phenomenal. The platform's rapid growth, diverse user base, and in-app features present a treasure trove of potential for brands and businesses to connect with audiences in an entirely new way.

So, don't waste your precious time! Stay informed about the past, present, and future statistics surrounding TikTok and incorporate them into your content strategy for achieving your goals successfully.

Cheers to delight in the stardom and success of your brand on TikTok!

Quick Run Down

Frequently Asked Questions on TikTok Stats

Yes, absolutely! In 2024, TikTok will continue to be a lucrative platform for all sizes of brands and businesses. With tons of users and a high engagement rate, TikTok is the place to show off your brand's authenticity and connect with your audience like never before. It's never too late to start!

Hashtags are crucial for getting your content noticed! Just like on Instagram, using the right hashtags can boost your video's visibility and expand your reach on the platform. Social media experts recommend you use around 3 to 5 hashtags per video to reach more viewers without overwhelming them. So, start hashtagging and watch your videos take off!

If you're unsure how often you should hit the post button on TikTok, the simple answer is 'Consistency'. Studies suggest that posting at least once a day can really help to boost your follower's growth and engagement. But remember, quality matters over quantity. So, curate content that people actually want to watch!