With more than a billion monthly active users worldwide, Instagram has now become a go-to place for internet users who're looking for visual content.
Meanwhile, in the battle of eyeballs, managing your brand account isn't a walk in the park. You need to constantly produce engaging content to cut through the noise and stay ahead in the game.
To help you with that, we've compiled some best tools for creating compelling content on Instagram. All of these tools below will help you speed up your content creation process and make it much easier for you to manage your brand account.
Need eye-catching designs for your Instagram content? Canva has a solution. This tool is a graphic tool that makes design easy.
It provides you with an easy-to-navigate interface, so you can use all the features with ease – even when you have zero design skills. You can also use this tool to crop, enhance, and straighten your images.
What's more, Canva spoils you with a bunch of pre-built templates for Instagram posts that you can customize to your own liking; you can change colors, texts, or pictures.
InShot allows you to easily set frame size for IGTV, Stories, or Instagram feed. This tool makes it easier for you to create eye-pleasing Instagram content by letting you add stickers, filters, colors, and a variety of cool effects. Some use Inshot to create engaging videos for TikTok too. After generating authentic videos for TikTok using Inshot, they tend to buy TikTok likes to enhance their reach across the platform.
It's a mobile app so you can edit and manage your Instagram content on the go. You can even add a professional-like voice-over to your explainer videos and upload it right away.
Another thing that makes InShot an interesting app is that it provides you with a 360-degree video option. It helps you to create high-quality, 360-degree videos with your smartphone and upload them directly to your Instagram feed.
3. CutStory For Instagram Stories
Instagram Stories allows you to tell your 15-second tales visually to your followers. However, 15 seconds might be too painful for some users to show anything meaningful in that short time frame.
Therefore, one of the biggest challenges about this cool feature is that it can be difficult to split or cut a long video into short sections.
That's when you need CutStory. This tool allows you to create videos of any length. Then, CutStories will automatically convert them into 15-second chunks and then upload each piece in sequence, making them play seamlessly on your Stories.
When it comes to Instagram photo effects, VSCO is one of the most popular ones. This tool includes almost all features you would expect in a photo editing app.
This tool is popular because of its cool, stunning effects. You might just take a usual photo with your smartphone, and VSCO will make it look like they were shot on film, giving them a more authentic look and feel.
VSCO also allows you to add some "retro" effects to video clips. Not only that, this tool helps you to compile all the clips together and create a new whole video from it.
5. Adobe Spark
Adobe is mostly known for its professional editing software. But, with Adobe Spark, you don't have to be a pro to create a compelling design for your Instagram content.
This tool offers you a plethora of ready-to-use templates, fonts, and free stock images. So, there is always content for everything.
It's not all about in-feed images, though. Adobe Sparks also allows you to create beautifully, aesthetically pleasing Instagram Stories with its easy-to-use and creative design features.
Publishing your Instagram content at the best hours can be quite challenging. Sometimes you have to wait and always be ready to post it when it's time. While Instagram has not yet offered scheduling features, you can always utilize third-party apps like Buffer.
Buffer is a popular scheduling tool for social media, including Instagram. With this tool, you can easily prepare your single-image post and upload it anytime you want – directly from your desktop or mobile devices.
Buffer is actually more than a scheduling app, though. This tool also gives you engagement reports about your overall Instagram posts, so you know which of your content were most (and least) popular.
Phonto is a typography app that allows you to add text to any image on your device, making them more attractive and remarkable. If you love to create inspiring quotes or just a fan of typography in general, you're going to love this app.
More than 200 fonts are available, so you can choose the style you like and customize it with ease. Need more fonts for more options? You can add your own favorite font and add it to your Instagram content.
There’s an absolute goldmine of Instagram content tools out there for brands of all shapes and sizes. Those tools mentioned above help you to spark your creativity with Instagram content creation and make your brand stand out, attracting more followers and fans.
The key here is to keep experimenting with those content tools out there so you can find the right ones that match your brand preferences and needs. Also, don't be afraid to use some different tools at the same time to tweak your Instagram content and profile easily.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).